About Domain Names

The very first thing you’ll need if you’re looking for a website for your business is a Domain Name.

It is impossible to overstate the value of a good domain name, especially since 15% of all internet traffic is derived from ‘direct navigation’. That is to say, an internet user thinks of the name of a company, service or product he or she is looking for, and types that name preceded by www. and followed by .co.uk directly into their web browser. (We say ‘followed by .co.uk’, because in a recent UK survey, 75% of of those polled said they expected to find a UK company using a .co.uk domain name rather than the .com variant).

Domain names are a valuable commodity. They are an investment. Their values are increasing all the time. Just as a website is your shop window on the internet, your domain name is your display sign that draws people into your business premises rather than someone else’s. In determining the value of a domain name, you have to consider your margin – how few extra customers it will take for the domain name to pay for itself. That is in addition to the cache of having your own unique domain name, a domain name many of your customers will expect you to have. You also have to consider that if you don’t have that particular name, someone else will. And that someone else could be a competitor!

Should you wish to enquire about any of our domain names, please do not hesitate to contact us. A member of our team will respond as soon as possible.