www.OfftheShelf.co.uk

It is impossible to overstate the value of a good domain name, especially since 15% of all internet traffic is derived from 'direct navigation'. That is to say, an internet user thinks of the name of a company, service or product he or she is looking for, and types that name preceded by www. and followed by .co.uk directly into their web browser. (In a recent UK survey, 75% of of those polled said they expected to find a UK company using a .co.uk domain name rather than the .com variant).

In the case of OfftheShelf.co.uk, this means that if someone is looking for your company and expects you to have that particular domain name, they are likely to type www.offtheshelf.co.uk into their web browser rather than use either a search engine or Yell. The fact that they know what they want when they visit your website via direct navigation means they are far more likely to purchase your product or use your services when they reach your business this way.

Whoever purchases this name will have it officially transferred into their name via the UK domain names registrar, Nominet, at no further expense. It can also be transferred to the hosting company of their choice where it can be used to host their website, point at an existing website and naturally be used for email and marketing purposes.

Domain names are a valuable commodity. They are an investment. Their values are increasing all the time. Just as a website is your shop window on the internet, your domain name is your display sign that draws people into your business premises rather than someone else's. In determining the value of a domain name, you have to consider your margin - how few extra customers it will take for the domain name to pay for itself. That is in addition to the cache of having your own unique domain name, a domain name many of your customers will expect you to have. You also have to consider that if you don't have that particular name, someone else will. And that someone else could be a competitor!

If you are interested in owning this domain name, please Contact us. Remember there are many UK companies with this name and there will be more in the future. But there is only one OfftheShelf.co.uk, and once sold, it may never be available again!